The Nigerian Content Development and Monitoring Board ( NCDMB) has urged the media to investigate its activities since its inception and tell the public its achievements and lacks so far.
This was as the board revealed that it has achieved 545 local content policy from the time of its establishment to now promising that by year 2027, it would have achieved up to 70% local content in country.
Speaking on behalf of the board on Tuesday in Port Harcourt Rivers State during a capacity building workshop organized for media stakeholders from the South south Region, Esueme Dan Kikile, Manager, Corporate Communications of the board urged the media to do a lot of investigations on the board adding that those kind of reports will surely earn them awards.
With this year’s theme “the role of media in sustaining Nigerian content legacies, Kikile advised the media to also come up with some ideas that will help the board to do better.
He said “We are speaking today on sustaining local content. We know that in the last thirteen years, the Nigerian content has moved from 5% to 54%. We also know that in the last few days we have had a transition in NCDMB.
“We have moved from the Simbi Wabote’s era to now the era of the new Executive Secretary, Engineer Felix Ogbe. Because we had the transition, it is important that as media, we put to the front burner what local content has become in the Nigerian economy. As the key drivers of information, education and entertainment, the media should continue to bring the issue of local content as a thematic area of discussion.
“We use this engagement to learn, re-learn and unlearn. This workshop is important as media frontiers especially in this advent of Artificial Intelligence and new tools of media reporting, we will also continue to learn what we have learnt and re learn continuously so that we are not left behind.
“We have a leadership that is deepened in the Oil and Gas Industry. The new Executive Secretary as a man deeply grounded in the oil and gas industry maters he has the capacity to take the Nigerian Content from 54% hopefully to 70% which is our target by the year 2027.
“His mandate from Mr President is to move the Nigeria Content from 54% to 70% and for us a team, we will give him all the support that is required to achieve that.
He stated that the media is a very powerful tool that can be used to showcase the Nigerian Content.
He said “When local content said that they are 54%, I expect the media to interrogate that. How did you arrive at that, what were the metrics you used to determine your 54% Nigerian Content performance and by the way, what is Nigerian Content performance? It means that in every 100 dollars that is spent in the oil and gas industry, 54 dollars is spent n Nigeria.
“Prior to now, it was less than 5 dollars to every 95 dollars that were being spent outside. Now we have tried to plough back up to 54%. Our expectation is that by 2027 when we will closing our our ten years strategic road map, we will spending 70% in country and that 70% will go to employing Nigerian services that are produced in Nigeria manufacturing activities and formulation activities in country.
“For us, we require that the media interrogate us, we should not just report that NCDMB has moved local content to 54%. How did it arrive at that. And some of these stories, if you begin to do them you can be an award winning journalist because you will deepen the conversation. You will come with facts and figures.
“At the ed of the day, we want to see more investigative reports on Nigerian Contents. We are open transparency and unaccountably. He advised.
Also speaking, one of the facilitators at the workshop, Austin Tam- George speaking on the topic fundamentals of media strategy and corporate story telling added that the media is one of the most important key instrument for development.
He said that it the media that will able to question what NCDMB is doing adding that this kind of strategic partnership that the board is building with the media is basically to build structures on public accountability.
“Through the synergy that NCDMB is building with the media, the general pubic and the stakeholders in the oil and gas sector will know what is gong on. The media will ask questions concerning the performance of NCDMB.
“And they will also use this opportunity to generate ideas on how the board can be more transparent and open, establish a feed back mechanism between the board and the larger public.
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